🥰 How to Build an Audience That Loves You

It's not what you think.

🚀 Hey Biz Rockstar! 🚀

Ever thought about why you get goosebumps when your favorite band drops a new track?

Or why you feel the instant urge to click "add to cart" when your favorite content creator releases a new product? That’s engagement.

But what's the sauce behind it? Grab a cuppa, and let’s dive in. ☕️

We've all seen it, haven't we?

• New video from Ryan Tharan? Watched.

• Last book from Alex Hormozi? Bought.

• Latest drop from Glenn? Bookmarked.

And sometimes, if we’re being honest, we wonder… What is it about this content? It's not groundbreaking. Yet we – along with millions of others – are hooked.

Turns out, the answer isn’t in the stars, but in a simple 3-step strategy.

Step 1: Be a friend, be human, not a brand 🤝

Once upon a time, MrBeast was just... Jimmy.

Before the million followers, he had to introduce Jimmy to the world. Just like you have to. Remember:

• Your highs, lows, and that hilarious high school story? Share it.

• That secret skill you've got? Flaunt it.

• That oddball personality trait? Embrace it.

Insider Tip: If your value is all you’re selling, guess what?

The next AI can probably do that too.

But your story? That's irreplaceable. Lean into it.

Step 2: Be relatable 🙌

Think of yourself as an artist. Your brand? It’s your signature. The folks we adore have this on lock:

• Justin Welsh = ditching the 9-5.

• MrBeast = radical generosity.

Things to consider:

• Your catchphrase (like “Just do it!” But, y'know, not taken.)

• An inside joke only your tribe gets (hello peanut butter!)

• A consistent theme or vibe.

• A cause to rally against (people making us believe you can make $10k overnight…).

Step 3: Create your band 🏡

So you’ve got fans. Cool. What’s next? Bring them together! How?

• Maybe a Discord where you can share more the BTS.

• Weekly live sessions or workshops in your special offer.

• Associating with like-minded folks.

Imagine you've got the best ice cream truck in town. But if you park it in your garage? Who's gonna taste the awesomeness? Get out there!

So, are you ready to make waves?

Because your audience isn't just waiting; they're yearning for the magic only you can deliver.

Stay awesome and chat soon,

Marlene 🤗

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