Why I removed 657 people from my list?
Don't be scared
Hey there 🤗
It’s Wednesday! Meaning…
The new podcast’s episode is finally out! 🥳
You can put me in your ear & know why have I removed as many people as live in my village?
👉 Listen on Spotify or Apple Podcast
I just removed 657 people from my email list yesterday.
Some of you will probably think I’m crazy while others not.
Let me prove you I’m not!
Starting a newsletter is truly the best you can do for your business & that's what this newsletter is all about.
Since the beginning of the year, I sent 12 newsletters after disappearing for over a month.
My goal? Reactivating my list.
Making people aware I’m back & ready to deliver the goods.
Because, we all are subscribed to many newsletters & sometimes people are sooooo inconsistent that we forgot them & are surprised when we receive an email… Not the best feeling, don’t do that to your audience 😂
Why have I removed as many people as live in my village?
Once I have sent a couple of them earlier this month, I checked my stats:
Between 30 & 40% open rate. Which is good.
But this also means: 60 - 70% of my subscribers weren’t opening my emails.
It was messing my deliverability (your goal is to avoid the promotion tab or the spam folders of your subscribers).
The more people open your emails, the better is it.
It’s always healthy to lose followers, to remove some. It’s people who will not buy anything from you.
Your goal must be always to talk with people you resonates with you, your mission, your values
Why starting one?
Social media is unpredictable.
You can be banned, suspended & your content is never seen by all your followers.
But it’s not a surprise. It’s reheated here 😅
What I want to emphasize:
Newsletter is the BEST way to foster a deeper relationship with your community.
It’s the format where you can:
be more you
be more personal
make them feel apart
hare your vulnerabilities
If you ask me, it’s perfect to build a stronger personal brand.
It’s your rules. You are free to do whatever you want.
There is no two same newsletters:
it can be short or long
it can be plain text or visual
you can send 1 per day or 1 per week
it can be pure value (even if it’s not what I recommend)
it can be only selling (even if it’s not what I recommend ever)
Money is in the list
Nobody on social media thinks “hey I’m in this compulsive buying mood today, let’s buy everything I see” 😂
People here are much more willing to be entertained, considered than giving you their credit card.
Email is more personal.
You are in their inbox, in their privacy.
You are in their inbox along with their booking reservation for their next vacation
You have reached another level of trust so don’t mess with it.
There is a rule of thumb saying “Each email subscriber is worth $1 per month”
But the reality is you can make much more from it if you have gather an engaged community of your target audience
Which leads to…
How to gather your list?
Starting an email list is easier than you think, you just need 2 things :
you need a really awesome lead magnet → something free that people will opt in to get & giving you their email address
you need a tool to gather this people → you can use Gumroad, systeme io… there is a ton of free tool
But to be sure to make a good lead magnet, you really need to know by heart your ideal client! (it’s another email coming soon!)
You should start it the soonest as possible & promote your lead magnet.
This can be by doing a giveaway, adding it to your bio, below each of your content…
It’s how I have done it & you can also partner with friends that can promote your free product.
But please don’t do another checklist people are tired of it & no 5min Loom videos
It must create a AHAH, a revelation in your audience → again people trust you to give their email address don’t mess with it
Now you have some people in your list & this is truly amazing!
I have sent my first newsletter to only 28 people at that time (including my husband, my other email address & my sister) sooooo that’s not a lot
But you have to practice as soon as possible
It took me over 2h to write a single newsletter & now 30 minutes from the idea to scheduling
So this is your sign to do it!
Choose your frequency & start do it
Even if it’s 2 per month, it’s already amazing. & don’t forget sending 4 per week & nothing for months is not consistency!
Stick with something that works for you.
That’s all for this time! It’s a long email 😅
I hope you enjoyed it & made you want to invest even more time & energy in your email list.
Stay awesome,
Marlene 🤗
Psssssttttt: If you resonate with this newsletter, you will get even more from my upcoming mentorship (including a lifetime group coaching!).
So, if you want to write impactful content in a blast, then click here to be on the waiting list!
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I am scared. Somehow deleting non-active users isn't something I want to do. They might reactivate themselves, or send me WTF mails about not getting anything...