❌ This Mistake Destroy Your Content

Here is how to avoid it!

Hey Rockstar! 🚀

It’s your favorite Twitter mogul and solopreneur guide coming at you with a fresh brew of real talk. (No, I haven't spilled my coffee yet, but let's see how this goes...)

Ever heard of those “value” posts?

Yeah, the ones that seem like the social media equivalent of that overplayed song on the radio. (Can we please get a new track?)

Here's a fun fact for you: I'm not a fan.

Why? Glad you asked!

• Deja Vu: Feels like I’m on replay mode, echoing what’s been said a zillion times. Like, how many ways can we rehash the same thing?

• Snooze Fest: Straight-up, they’re boring. Giving serious advice? Honey, that’s not my jam. My procrastination levels peak, and even my accounting tasks wink at me. (Yikes!)

• Engagement Who?: People might save them, but let's be honest, it’s like that gym membership - sounds good but forgotten about two days later.

BUT WAIT, there's more! (I've always wanted to say that 😆)

Only focusing on “value” posts? BIG mistake. Why? Because the mighty algorithm, the unsung hero behind our platforms, craves attention.

Think of it this way: Imagine you're a chef. Instead of giving your diners a predictable dish every time, mix it up! Serve some spicy, some sweet, some savory. Keep them guessing, keep them excited. That’s how you keep 'em coming back. Social media's no different.

The algorithm tests the waters with a snippet of your audience, kinda like a movie trailer. If it’s a hit with the audience, it goes blockbuster!

And let’s spill the beans: pure advice posts don’t always make the cut.

Instead, here's the secret sauce:

• Connect: Content that feels like a warm hug, whispering, "I get you."

• Evoke: Trigger that LOL or a teardrop. Make ‘em feel something.

• Nostalgia: Ah, the good ol' days. Who doesn’t love a trip down memory lane?

• Passion & Rebellion: Sometimes, shake things up. Be the voice.

In a nutshell?

Don’t just be an expert.

Be real. Be you.

Show that expertise with a sprinkle of your essence.

Until next time,

Marlene 🤗

P.S. – And remember, just like in life, it's not just about talking, it's about connecting. 😉🌟

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