🙄 They Will Judge You
Don't let them touch you...
Hey there 🤗
I'm diving headfirst into the treacherous waters of content creation, and trust me, it's not all unicorns and rainbows.
It's more like wrestling a three-headed monster!
Yep, that's right, I've identified 3 Grand Traps that might just trip you up on your solopreneur journey.
So, grab some popcorn, sit back, and let's navigate these murky waters together. 🍿
Trap Numero Uno: The "People Pleaser" Syndrome.
Ever tried to make a one-size-fits-all T-shirt? It's like that.
You want to be good and nice, offend no one, and... BAM!
Your message becomes as bland as unsalted crackers.
Who like that btw…
Trying to please everyone is like chasing two rabbits at once; you end up catching neither.
Your unique perspective?
It's your secret sauce.
Embrace it.
Flaunt it.
Own it.
Trap Number Two: The Echo Chamber of Doom.
You've found your groove.
Your audience loves to hear about Topic X.
But wait – do you wake up excited to talk about Topic X day in, day out?
Or does it feel like you're stuck in an endless loop of reruns?
Let me spill some personal tea here: I'm on a mission to help solopreneurs to have a simpler business, that looks like them, with DFY solutions (and yes, you've probably guessed it, I use Notion for that!).
What I'm passionate about is telling stories. And explaining to people how they can do the same, using Threads & long formats in particular.
But the latest Twitter hack to gain a few followers?
It feels as exciting as folding laundry on a Saturday night. No thanks!
Besides, I'm convinced it doesn't exist, so run away from people who tell you that.
Yet I know that people love it and that its content can easily go viral.
I'm probably losing visibility opportunities.
But I've made my peace with it.
You see, always serving the same dish, even if it's a crowd favorite, can leave you feeling as flat as a pancake.
Your content should feel like your favorite jam session, not a forced karaoke night.
Find what sets your soul on fire, and let it guide your creativity.
Otherwise, you might end up with a content creation equivalent of a burnt toast – unexciting and hard to swallow.
Remember, passion is the key.
If it doesn't ignite you, it might not light up others either.
Trap Number Three: Impostor Syndrome.
The fear of judgment, the terror of negative feedback. Sound familiar?
Well, put down that worry-wart hat.
You're not trying to win an Oscar here.
This isn't an act; it's your business.
It's a game of small numbers.
You need only a handful of fans who really get you.
Imagine you've got a crowd of 100.
How many will buy your products? Maybe 1 to 5.
It's not about pleasing the majority; it's about connecting with YOUR people.
You don't need to be a superhero. You just need to be super YOU. 🦸♂️
Here's the secret sauce: You're not an influencer.
Business is a "small numbers game." So, when creating content, think: "I'm doing this for MY tribe, not the masses."
Some will love, some will hate, and most won't care.
Guess what? That's totally fine. 🤷♂️
Be yourself, and create the best darn content every single time.
Your tribe will find you, and they'll stay.
You'll be like the Pied Piper, but without the creepy child-stealing part.
In conclusion, content creation isn't for the faint of heart.
But you'll weather the storm with a sprinkle of courage, a dash of authenticity, and a lot of love for what you do.
And remember, I'm here, navigating these waters with you.
Keep shining!
Marlene 🤗