😓 That's why it's not working for you
Spoiler alert: it's the easiest things to fix!
Hey there 🤗
You’ll be such an incredible human if you:
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I'm not going to beat about the bush here:
People aren't on social media to get a ton of value for free.
When they need to find information, they go to Google or ask ChatGPT.
What they want on social media is to connect, to be entertained, to have a break in their busy day.
They want to relate with the creator.
They want to feel understood.
They want to be part of a community.
And that's probably what explains your lack of results.
First problem: you think your niche is "saturated"
Big news: it's 2024.
Yes, everything has already been said, whatever the niche, market, social media...
Nobody's reinventing the wheel.
& yet, when you talk about the same topics, there are people who come along & get incredible results straight away.
While others who have been around for years still haven't got any.
Your focus shouldn't be on coming up with fresh & new content ideas or concepts.
But on learning how to convey your message differently.
To make a bigger impact on your audience.
Remember: people want to be entertained.
Not teached.
Second problem: your content doesn't create the "ah-ah" effect
You write your posts to look like a goldmine of information (real Wikipedia articles).
The result: they're as bland as your favorite pizza without any toppings.
Zero taste, zero smell, zero interest.
What really works on social media is writing to get emotions.
It's about surprising.
It's about shaking up beliefs.
It's about thrilling curiosity.
It's about arousing desire.
(While adding value, of course, but that's now a prerequisite).
Address to their feeling & you are speaking their language!
But for this, you really need to speak to the audience’s heart.
& for this, you need to know who you are targeting!
Third problem: you don't let your personality shines enough!
If your skills are equal, here's why you choose one creator over another:
The 'feeling' you have with them.
Let’s say you are looking for a coach to lose weight.
You book a first discovery call with a coach you admire the work, but who on call judge you, your weights, your habits, even making you feel like a trash to have reached this point…
Then, you have also booked another call with the second creator you love the work too. This time, the coach takes the time to listen to you, not judge you. She/he puts you at ease, reassures you, takes the time to understand your story from A to Z.
I’m sure you will go with the second. You had a better feeling with him/her.
Well, it's the same on social media.
All the creators, entrepreneurs, I invested money in shared the same values as me.
It's no coincidence.
For your account to take off, you have to learn to show your personality, share your story & express your value.
It's about showing who you are as a professional & as a human.
→ Because, after all, in social media, there is social in it!
Connect with people firstly.
It’s how you will get back everything you are giving to people.
Trust the process.
Stay awesome,
Marlene 🤗
P.S. If you want to create a week’s worth of content under 2h & get clients without sending a ton of cold DM, you should check my upcoming mentorship (including a lifetime group coaching!) & get on the waiting list to access at a delicious price!
So, if you want to write impactful content in a blast, then click here to be on the waiting list!
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