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So yesterday, I shared with you my goals & actions I have to take to reach them.
Today I want to share with you more about the strategy behind my $10k in March.
As you already know, I’m currently working on my core offer about Content Creation.
(yes, I still don’t have a name 😅)
I will put all my focus on it.
I will redirect all the leads on this one.
For that, I have to:
finish it (ahahah you are a genius Marlene 😅)
do the marketing strategy
establish a student follow-up system
Not easy & a ton of work ahead…
Let me dig a bit more about the marketing strategy.
To make $10k, I have to create a funnel that redirect all the traffic I will get:
People discovered me on 𝕏 & Linkedin
With my content, I redirect them to my free masterclass (lead magnet)
I capture their emails & nurture them with my email sequence
From there, there is two possibilities:
Either the person buys it & my work is “done”
Or he/she decides not & I still have to nurture our relationship a bit more
If it’s the case, my content has to show my expertise, my personality, my client success, why I’m the right person for them to teach them about content creation.
So I must have a solid content strategy (after all, I’m teaching people to do that 😅)
But here I want to focus more about the sales funnel I will be using.
Not so many people are really talking about it while it’s such a mandatory piece of the puzzle…
Having a Google Doc to sell your offer can be a temporary thing & good enough to test it…
If you want to build trust & make sales on autopilot, you must have a sales funnel.
I’m not saying it will be fully passive because you still have to bring traffic to it, but you won’t have to close the deal.
Your funnel will.
A simple sales funnel you can create is:
A short landing page to capture leads → your lead magnet must be irresistible
You will follow-up people with your paid offer
Once people optin, you can redirect them to your sales page directly
For this section, I highly recommend Systeme io!
Their free account is enough for you to start 🙂
Plus you can do it all from one single tool (no need to leave a kidney on the table!)
To make $10k, I also have to deliver the best possible product beforehand.
For this part, I need to set up a student follow-up system.
Here is what I have planned to do:
Set up a Discord group with different channels & where I will be available 7/7 (& not 24h, I need to sleep 😂)
Run twice per month a group coaching where I will be answering to your questions, review your content
Send a monthly survey to ask you what I can improve
These are the first steps. I’m fully open to anything I can do to level up this mentorship/group coaching!
You can simply hit the reply button 🙂
→ This way I will start getting reviews, case studies & feedbacks I can share with others to build my social proof.
To make $10k, I also have to act as someone who is already doing it.
& it’s the topic of tomorrow's newsletter!
So stay tuned,
Marlene 🤗
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