😤 I'm Sick of These Advices
Time to spread the truth
Hey there 🤗
You’ll be such an incredible human if you:
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I spent the entire week to record the course & it’s a tougher exercise I could ever imagine 😅
When we look YouTube videos or even some online training… It seems sooooo easy to do it…
Just like creating content online.
But we aren’t all natural video maker, natural speaker, natural writer…
That’s why when I see people giving this kind of advice:
“You must publish 8 times per day on 𝕏 if you want to grow now.”
“You must publish 7 times per week on LinkedIn”
“You must leave 50 comments every day.”
These really piss me off 😤
They gave a ton of free “value” without even taking a sec to consider you & your business.
It’s easy to publish 8 times per day when you ave a ton of data, process & a BIG flair for writing.
It’s way harder when not…
But, no, I'm not here to tell you that this practice isn't good or harmful.
I am here to qualify the notion of consistency.
Because…
Not everyone wants to publish every day.
Not everyone wants to spend our time creating content 24 hours a day.
Not everyone wants to be demotivated because our last post had 100 views.
And I really do understand you.
Because content creation can quickly become tedious and demoralising.
On the other hand...
Creating at your own pace, according to YOUR reality, that's important. That matters.
Being consistent relies all on you firstly.
It’s crucial to ask you this question even before creating content.
Because posting 8 times per day for a whole week & then posting here & there afterward…
Hummmm… It’s not consistency.
While publishing one quality, impactful, valuable post per day for the next 6 months…
It is consistency.
It’s how you build trust, credibility & authority in your “niche”.
(even if I don’t really like this word)
Remember, if you want to please the algo, please the human behind the screen firstly.
& I agree getting to the point of publishing quality, impactful, valuable posts is not something easy.
It takes time & practice. A ton of practice.
But the good news: You can leverage all the tools social media is giving you.
Comments, DM, data, other people’s post…
& most importantly: being SOCIAL.
We don’t REMEMBER & care about a post about X hacks to get to 5K followers.
However, we remember this post about how Louise started alone, in her student bedroom, this business.
Because it’s all about emotions, feeling, connecting with others.
This what you must focus on!
Not how many times you have to publish.
Another good news? We all are humans before being creators.
It’s possible for everyone to do it!
So, take the time to analyze yourself, your strategy, what you want to accomplish on social media…
& then, decide how many times you want to publish.
& then, prioritize connecting with people.
& then, be a human.
We are social by nature.
So be social.
Detach you from numbers.
Growth will take care of itself.
Stay awesome,
Marlene 🤗
Psssssttttt: If you resonate with this newsletter, you will get even more from my upcoming mentorship (including a lifetime group coaching!).
So, if you want to write impactful content in a blast, then click here to be on the waiting list!
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