If your content flops, it’s for you 🙌
& how you can change this!
Hey there 🤗
You’ll be such an incredible human if you:
Listen to my podcast on Spotify or Apple Podcast
Watch my last YouTube video!
With over 207 million content creators in the world, your chance to be noticed on social media is close to… 0 (Linktree).
& you will see your dreams of being a successful content creator vanished.
So what makes impactful content?
What do successful creators know that we don't?
Here is what they do ⤵️
1 - Be specific
This is me each time I see a bland, boring & re-reheated content
We all are tired to see all those platitude
We stop this:
→ Overused expressions like "living an aligned life" or "building a profitable business"
→ Content without personality that your competitor can copy/paste
→ Content that give the impression of being written by a robot
All of that, we forget, we don't want it anymore.
It means everything & anything at the same time.
Take a sec & ask you:
“What does building a profitable business truly mean in real life?”
This could mean:
→ Having a business that allows you to work only on the morning & be there for your children in the afternoon
→ Having a business that makes you earn 10x more than your corporate job while working 2x less
→ Having a business that serves your dreams & make you travel the world as mush as you want
Do you understand the mechanism?
Do you see what I have done here?
Do you understand what I did?
I added precision & that's what will make my message more impactful.
That's what will make your audience say: “wow, that speaks to me, that speaks to me”
Concreteness is what will make my message stand out.
That's what will differentiate yourself from your competitors & there won't even be any competition.
Because you will be so precise & concrete.
You will later see, well, adding emotions, adding your personality, that there won't even be any competition.
Psssttt: You can watch my last Youtube video to see some specific examples!
Feel free to leave a comment to support my work (+ it’s 100% free!) 💛
2 - Show who you are
If you want to have impact on people, you need to help your audience have a mental image of who you are, what happened...
Imagine if you are giving your content to a producer, can he/she make the film without asking you questions?
If he/she can’t, well, you still have room for improvement.
I want to tell you, be like this guy, embrace, embrace who you are, really embrace your weird side, your personality.
And you're going to tell me, yes but my personality is not great, I’m not exceptional, I have nothing to say.
But I am sure, you have an amazing personality & you have your own personality!
You have your own story.
You have your own ideas.
You have your own opinions.
& your audience deserves to know more about you, they deserve to see your personality.
That's how it is, you're going to be impactful, to make an impact.
& smash the competition at the same time 😎
Let’s take an example:
→ Instead of being an entrepreneur, I love working from home.
Yeah, well, it's nice, but it's not amazing.
ChatGPT can do it easily.
Not a good sign.
We'll write about my special entrepreneur outfit who loves his life, my bathrobe, a hot cup ginger of tea, a peanut butter toast, & warm avocado socks on my feet.
That's personality.
That's what creates a smile.
You put your own personal things, that's my personality, that's my stuff, that's my branding in a way, my image.
You will inevitably differentiate yourself & create emotions.
3 - Make people feel emotion
By combining the first two, you will create emotion, 100% of the time.
→ Rather than being afraid of doing my first launch
We will write: “I'm afraid of making zero sales in my next launch, of ending up with only three people in my masterclass & of having to write seven sales emails that will only be opened by my mother, my husband, and my girlfriend.”
Now, this is much more impactful, it creates emotions.
We go much further than just being afraid of doing my first launch.
What is concretely the fear of doing your first launch?
How does it show up in real life?
How do you feel?
Afraid of making zero sales?
Impossible to sleep three days before?
Afraid no one will come to your masterclass?
What I did was bring concrete examples.
I'm afraid of not making any sales → I'm afraid of making zero sales
I'm afraid of being alone in my masterclass → I'm afraid of ending up with only three people in my masterclass
Having to write seven sales emails → 7 sales emails that will only be opened by my mother, my husband, & my girlfriend
Now, it's funny, it brings a smile, it's humorous & it creates emotions, creating impactful & compelling copywriting.
So ask yourself this question:
If I had to show an emotion instead of saying it, how would I express it?
Now it’s your turn!
Take on of your content & apply all this rules.
I can help too! Send your content you have modified & I will be happy to give you some quick feedback.
So, there you go, you are ready.
Stay awesome,
Marlene 🤗
PS: Struggling to get ideas for your next post? 😪
Say bye bye to your writer block with your new 94 Impactful Content Ideas for Social Media!
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