✋ Don't do this to your content...
It's time for novelty!
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We have to talk about something that keeps coming back on social media.
Especially when you are not getting new followers.
Or not see any growth.
People are always blaming others for what’s not working.
The algo first.
Then the guru’s advice.
Then the potential shadowban…
While it’s never the case.
Blaming others is not the solution.
Taking the time to review your strategy & content is.
We all have posts that work way less than others.
It’s totally normal.
We are not super creators 🦸♀️
But when it’s all your posts since several weeks now…
The only problem is your content.
Little reminder here:
The algo doesn’t work alone.
Every algo, from every platform, is based on human behavior.
Do see you where I want to go with this?
If people really like your content, the algo will really like your content too.
If people interact with your content, the algo will push the reach of your content too.
Here are the most common mistakes I see creators are doing (& ruin all their effort…):
1. You sound like ChatGPT 💤
You sound like a robot. No emotion in your writing.
Being factual is not what people are looking when they take the time to follow you.
You are on social media. There is the word social in there! People are here for the connection.
They need to see your personality, your values - in short, what makes you UNIQUE!
Solution: Have a strong personal brand & be a genuine human 💛
2. You're in Wikipedia mode 🧐
Showing your expertise is totally different from writing an essay.
You have to unlearn everything you have been taught.
Writing long paragraphs, using complicated words, is not helping your audience.
It makes everything incomprehensible & heavy for them.
See how you act when you face one of this type of content… You skip it!
People are on social media first to get distracted & entertain.
Not at the library to read the last encyclopedia!
Solution: Know your ideal audience, see how they speak & make your content easy to understand & read!
3. You think you're the centre of the world 🤩
There is a thin border line between being personal & being the centre of the world.
You have to be personal, to show your personality to make people connect with you.
But you must not talk about yourself 24/7!
There is a rule in business: Make everything about them, not you!
Keep this in mind each time you want to post!
Try to turn I into you 🙌
Solution: Connect a business lesson, facts to a personal story or annecdote!
4. Forgetting people are one or two steps behind you 🙃
We all fall into this trap… Assuming people will understand everything we are explaining.
Using specific, niche words, not explaining some concepts, because we think “it's obvious".…
We tend to forget our target audience doesn't master the subject like we do.
Why that's a problem? Y not going to attract your target audience, but YOUR COMPETITORS!
Solution: Simplify your message and find out what your target audience's needs, fears and obstacles are.
That’s the most common mistakes people when writing content online…
I hope this will help you to write impactful content!
Stay awesome,
Marlene 🤗
P.S. If you want to create a week’s worth of content under 2h & get clients without sending a ton of cold DM, you should check my upcoming mentorship (including a lifetime group coaching!) & get on the waiting list!
So, if you want to write impactful content in a blast, then click here to be on the waiting list!
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Excellent advice, thanks for sharing it.