🥳 1 tip to become a big hit on social media

& it's not thanks to the last hack

Feb 04, 2024

Hey there 🤗

You’ll be such an incredible human if you:

Join In My Socks podcast on Spotify or Apple Podcast
Follow me on Linkedin or 𝕏
Read the other editions of this newsletter

Today, I didn’t want to share with you any “hacks”, “content format” or “secrets” to become the next rising creator on social media.

Because, it’s the total opposite.

Those could possibly work for a few days or even a few weeks if you are lucky.

While every other creators or gurus will agitate this in front of your eyes like you were a cat playing with a feather…

Others have understood something fundamental.

It's never been about the format, the time to post, the frequency, the last hack, the last algo update (this list could go long forever 😅)

And it never will be. At least never 100%.

The real question you need to ask yourself if you want to reach 1k, 5k or even 10k QUALIFIED subscribers is not:

"What's the current format for success?"

& I really want to emphasize on this one: QUALIFIED.

Because we all are here for business.

Having 10k followers with all of these strategies & hacks is possible.

But if you want to gather a community of 10k people who is supporting you… It’s a whole different story.

To gather this community of raving fans, you need to ask yourself:

"What's the emotion I want to make people feel? What’s the big message I want to convey to people who stumble across my account?"

If you do this, I guarantee you your content will never look the same.

It will never have been soooooo easy to differentiate yourself from your competitor.

Because 95% of entrepreneurs who create content never ask themselves this question.

They are probably busy to think about how I will sell my products to people.

Spoiler alert again: people are on social media to escape from their reality for some precious minutes.

Not with their credit card, ready to buy everything they will see.

The result?

Bland content that follows the trends.

Bland content that is just a fade copy & paste from another creator.

Bland content that works but will never turn followers into raving fans supporting you.

This content is cruelly lacking in soul, personality, boldness, that little extra that makes them stand out in a crowded space.

But when you ask yourself this question :

You know how to communicate
You come up with unlimited ideas for content
You lay the foundations for standing out from the crowd
& on top of that, people will REMEMBER YOU!

In this attention fighting world, it’s your only way to start & grow your personal brand.

I'll do the exercise with you.

I'm a kitchen garden coach, helping people to create their own kitchen garden when they live in a flat.

For the emotion I want to convey:

I want my prospect to feel...

→ Amused. So my communication will be light and bubbly.

→ Confident. My content will be simple with practical tips for having a great vegetable garden.

I want my account to be a breath of fresh air in the world of vegetable gardening.

For the big message I want to convey:

Anyone, even those who think they don't have a green thumb, can create a vegetable garden on their flat balcony.

So with this big message, I know I need to focus my content creation with posts and stories that:

→ Show the simplicity of gardening

→ Give simple tips on how to start a vegetable garden

→ Use simple, jargon-free vocabulary, with a humorous edge

It's your turn to do the exercise.

Let me remind you of the question to ask yourself:

"What's the emotion I want to make people feel? What’s the big message I want to convey to people who stumbles across my account?"

You can send me your answer by replying to this email.

& will share a constructive feedback 🤗

Stay awesome,

Marlene 🤗

Psssssttttt: If you resonate with this newsletter, you will get even more from my upcoming mentorship (including a lifetime group coaching!).

So, if you want to write impactful content in a blast, then click here to be on the waiting list!

If you liked this email, click on the heart just below to support my work, send me love & make Gmail love me 💛